We’ve written a lot about how digital skills are reshaping the workforce, and one key example is the customer management platform Salesforce.

Setting aside the near-universal Microsoft Office suite, Salesforce is now the 7th most in-demand software skill in job postings, up from 18th just four years ago. That puts demand Salesforce in line with commonly used applications such as Adobe Photoshop. Salesforce commissioned Burning Glass Technologies to examine this growing market, and our key findings include:

  • Salesforce skills are in high demand. There were over 303,000 job postings between July 2015 and June 2016 calling for skills related to Salesforce.
  • There is a small but growing category of jobs specifically built around Salesforce skills. These roles, such as Salesforce Administrator and Salesforce Developer, account for 12% of all demand for Salesforce skills. More commonly, Salesforce is an additional skill for roles in IT, marketing, and sales. Some of these are roles you might expect, such as Sales Representatives, but others include Project Managers, Office/Administrative Assistants, and Business Analysts.
  • Demand for Salesforce skills is increasing. Postings calling for Salesforce skills have grown 1.3 times faster than job postings overall since 2012.
  • Salesforce skills carry a significant salary premium. Jobs that request Salesforce skills pay more than $70,000 per year on average, and for Salesforce Developers that increases to $100,000 per year. Sales roles requesting Salesforce offer 8% higher salaries than other sales roles, and IT roles with Salesforce carry an 11% salary premium.

Generally speaking, Salesforce aligns with what Burning Glass has identified as “Advanced Digital Skills”: more sophisticated than spreadsheets or word processing, but not as specialized as programming. But this is clearly part of a bigger trend as more jobs restructure around digital skills. Our previous research found that 80% of middle-skill jobs now require digital skills, and those jobs are growing faster and pay more than non-digital jobs. Also, more jobs outside traditional software development demand coding skills, especially in higher-skill, higher-paying roles.

You can find the full report here.